Having your keywords in the body of your page is great, but search engines can find and rank you higher if you use them in other places, such as in titles, headlines, and as captions to your pictures. This is a skill that you can learn to your advantage

Search engine algorithms have ‘crumple zones’ that protect them from too many uses of keywords. You can’t just scatter them in, or the search engines will pull up and move on, it would seem easy to fool them but that’s just not so.

There is in fact an allowable keyword density and if you pass that the search engine will give your work a sniff and move on. Well-written content has the keywords but not too many, and that balance will help your site be rated higher.

A beautifully written piece with just a few keywords isn’t going to do it, either. It’s a real let down when you get less than you thought you paid for, and if there are too few keywords the search engines just won’t find you. You do have to write for the benefit of the engines as well as for the human readers.

People who use search engines plug in many different words, so it will work better for you if you use many related words rather than just one. If you sell homemade chocolate fudge you can use many different variations on the word and so make it easier for people putting out keywords to find you. Don’t try to fight the battle with just one keyword you need to use a variety to make sure that you attack all points of the engines. Use an ARMY of keywords as opposed to a single soldier keyword. I like to use all different kinds of keywords to try to promote my sites then I rank for a bunch of different ones at the exact same time and draw in more traffic.

Reciprocity is more than just cosy — the right backlinks can seriously improve your search engine relevance because it’s not just who you link to, the quality of the links is also important and so are your presences in article directories and on social bookmarking sites.

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