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In the process of developing and preparing e-learning content for migration to a learning management system, many choices must be made. There are navigational choices and multimedia options. Then there is the LMS service choice itself. Beyond those, there are aesthetic choices to be made; in other words, your courseware’s design. One element of your courseware design is your e-learning course logo.

First, a disclaimer: compared to many other e-learning course choices, a logo is really quite unimportant. Your content itself needs to be unique, strong and effective in order to survive and thrive. However, it’s also true that no one says “Don’t judge a book by its cover” for nothing. The reality is we all do it; we make quick, visually-based judgments all the time. We do it when we decide about everything from soap to dinner to cars, to even more important choices involving education and romantic partners. Considering this, it must also be acknowledged that a smart and memorable logo can distinguish your courseware from others. It can pique the interest of potential users, and stick with them in the future.

So what types of logos work the best? Keep in mind this rule: your logo acts as the visual illustration that represents your e-learning course. Essentially, it will embody your learning content. But it will also, after some time, facilitate viewer recognition of (and trust in) your product.

Logos can come in all kinds of forms, including a simple name or logotype, or a sign, icon or emblem. The latter are also known as ideograms. Ideograms may be recognizable on their own, such as Wendy or the Mercedes-Benz symbol. It isn’t necessary to see any letters to understand what brand is being symbolized.

Even though you could hire a graphic designer to design your e-learning course logo, why not add a more personal touch and design your very own? After all, it’s your learning system based on your professional expertise. And anyway, it’s not difficult to design a logo. And sometimes it can be fun.

Just how do you go about designing an interesting and unique courseware logo? Brainstorm relentlessly. Don’t be afraid to use up lots of paper writing out your ideas by hand. Doing it the old-fashioned way is key; large design firms use this strategy, sketching out everything by hand before even thinking of using a computer. Sketching is just the most effective and simplest way to quickly create and imagine a logo.

Now that you have a simple but unique logo in front of you, it’s time to test it out. Be adventurous. Experiment with your design, adding new colors, mixing up shades and tones, and adding and subtracting images. Test your logo in various situations, inserting text in different positions to find out where it looks best. Test different font sizes and styles.

No matter how you do it, strive to design an e-learning logo whose structure and uniqueness best suits your learning management system course.

Create online learning courses for logo design, Courseware and other topics on Coggno’s LMS. Share your expertise now. To create a free account visit http://www.coggno.com/lms3, fill up contact form to start the process.

Has your company recently been the victim of a bad review on ripoffreport.com of complaints.com. It is not uncommon for companies or individuals to be reported on ripoffreport.com without any credibility to the claim. The trouble is that there is an unfair negative effect on the company that is the victim of such an act.

The companies that are the cause of these brand destroying search results are the subject of many deabates in the the web community . The reason why is that they make money in a form that can basically be described as blackmail. The comments made by consumers or reviewers are not reviewed. The bad thing is that the more complaints that are made, the more the companies make. This is some of them ask for as much as $10,000 to remove or edit the negative complaint.

It would be a different story if there was a form of due diligence that was done by these companies before publishing these reports. The better business bureau does a good job of realizing no business can satisfy every customer, and publishes complaints accordingly. Unfortunately, these companies most often do not use high standards.Because of how they derive rprofit, there is a lot of incentive for corruption. The have even been allegations that they target business using false complaints to boost profit. The sad fact is that most business have no other option to combat these negative search results.

What can your business do to protect itself from these brand destroying search results? How can you protect your business from these types of defamation? That is where internet reputation management strategies can help.

Reputation management is the use of SEO and internet marketing techniques to push the negative complaints of the first and second pages of the search results.How does a company do this?Search engine marketing firm Orlandosearchenginemarketing.com has mastered the technique. They say deleting negative search results uses the same tactics used to get a website to the top of the search engines, except these tactics are used to promote websites other than your main one for the keywords being targeted. What this does is move these other website ahead of the negative comments and pushes those results down.

For people attempting to do this themselves, it substantial task. This is because you must promote not just 1 website but up to 7-9 results.