Small business owners may not have the resources to invest heavily in their web presence and finding solutions to problems can be like finding a needle in a haystack. You know something’s wrong but don’t have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don’t know what kind of traffic you’re getting? You maybe should keep reading if you want how to improve your website.

1) The first problem that most run into with their business online, is generating traffic. Just because you spent a good amount of money and the site looks really good doesnt mean that anyone knows how to find it.

Announce it to the world by submitting it to reputable directories and sharing your useful content with others on social bookmarking sites. You can even do some link exchanges just to get your site crawled early on.

You need to start by building quality content, and generate incoming links from other sites to help maximize your efforts. After you have completed this you will need to monitor progress through web analytics software. This will allow you to analyze your traffic to and from your site.

2) Setting up your site for failure can sometimes be a bit easier, then setting it up for success. I say that because most sites that are generated today for most businesses already have someone, somewhere, out there doing it already. So if the content on your site, and the product you provide, doesn’t set you apart from your top competitors then you are setting yourself up for failure.

Take the time to beef up your content. Be innovative – don’t be afraid to think outside the box. Use the top competitor in your field as a measuring stick.

Then of course you have to remember to have some sort of “call to action.” This is where you make the potential prospect make a decision. However, make them decide whether or not to purchase the product or sign up for a newsletter. If you only get the latter, at least you can still have contact with them. Just make sure you’re not confusing the visitor on where to go next or they’ll end up on someone else’s site.

Use your web analytics software again to find out what pages visitors are landing on first. If your home page gets the most traffic, make sure there are clear links to your sub-topics. If inner pages are your most popular landing pages, find out if the traffic is targeted.

The bottom line is to always make clear why, and how, visitors can buy your product. Don’t get too cute with multiple steps, options or convoluted language.

4) You have generated traffic but have no sales. This is a good thing up front, because you cant have sales without traffic, and since you have traffic now you need to figure out how to be unique. Before taking the steps needed to be unique make sure that the traffic you are generating is relevant. Learning how to analyze your site with where, when, and how long people visit your website is key to helping you generate sales. So make sure you find out what keywords they are searching, and what content they are viewing.

5. You’re getting relevant traffic but no sales. This problem could signal a technical error or navigation problem with your site. Make sure you thoroughly test all functionalities on various web browsers and systems. Submit test forms. Do a link check to spot possible broken links.

Making sure you have relevant traffic, a unique product, and making your site user friendly are just a few ways to set yourself up for success. Moving away from the web site problems, make sure you also investigate any part of the sales process taking part away from the website as well.

On page optimization refers to search engine optimization techniques used directly in the construction of web pages. However, it is important to remember that on page optimization is about more than simply search engine optimization, it should be about optimizing the page for human readers. When you do this, you generally make the search engines happy as well. It is important to provide visitors to your website with valuable content that makes them want to come back to your site again and again.

As well as ensuring your website is full of valuable content, it is important to pay attention to your use of keywords. Avoid keyword stuffing as not only does it make your website look unintelligent and unprofessional, search engines have caught on and you will be penalized for over using keywords. The ideal is to use keywords naturally and sparingly. You want to use the keywords often enough to attract search engine traffic but no more than that.

Despite the fact that customary SEO recognizes an ideal of 2-7% keyword density for page optimization, Google has changed their systems to suggest that a 1-2% density may be more ideal (simpler to read). Create a list of the most commonly utilized search words that relate to the subject and subtopics you are using and put them within the confines of your site. Google’s latent semantic index (LSI) will also reward you for the use of similar phrases.

Keywords should not be limited to your page content. It is very important to include your keywords in your page titles.

A search engine recognizes your page content based heavily on the words you choose to utilize in your page titles. Without using keywords in the title pages, one must have many outside links that point to the specific page to increase web traffic.

When including keywords in your titles, place them as close to the beginning of the title as possible but be sure that it is readable. The page title is essential to on page optimization because it shows as the link in search engine results.

Be sure that every page of your website has a short page title using the most important keywords for the page. Keep in mind that search engines will only display set numbers of characters in each search result. Generally speaking, it is enough to only use a keyword once in a title – to use the keyword two or three times is repetitive.

Meta tags is a term you may read about when reading about “on page optimization” but because it was widely abused by spam, search engines don’t acknowledge them. There are very few SEO professionals who continue to depend on meta tags for web page optimization. If you decide to go ahead, make sure you only use meta keywords and descriptions so that these words and phrases show up on the page and are not going to be considered spam.

Links from your site to other related pages will also enhance the popularity of your search engine. Consequently, it is imperative that the links provided are real and sent to sites with similar content that adds value to the visitors.

Page optimization is not that hard to do and it will largely benefit the success you will have with the search engines if you offer to your visitors excellent and relevant content.

If you’ve got a business and have a website for it, you need targeted traffic to come to your website and stay long enough to see what you have to offer if you want to be successful. And, those visitors should also take action based upon what they see and what you want them to do.

The more time a visitor spends on your website, the more likely it is that that visitor will take action specific to what you want. One good way to do this is to entice visitors to keep clicking through the pages of your website. There are four easy ways you can increase page views.

1. Fill your site with relevant, unique, well written content: People are hungry for good quality relevant information and that is one of their key motives for surfing the Internet. If your site delivers the information they need, they will be more than willing to return to it and possibly even recommend it to others. Your content will also get picked up by the search engines, so people will keep on visiting it and your page views will dramatically increase.

2. Keep your copy short and simple: Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!

The information you present should be concise and easy to read. Paragraphs should be short and to the point. It’s a well-known fact that Internet writing has to be shorter than print writing because people’s attention spans are shorter when they surf.

Dont expect them to read a several thousand word article. On the Internet people tend to scan articles for the information they need. They will only read an article from start to finish if the style and content are so good that they cant help but read everything.

3. Use proper highlighting and formatting: The style and appearance is very important. If your website looks dull, with great chunks of hard-to-digest text, people will surf out as quickly as they surfed in.

Carefully done, this type of formatting makes text more interesting to read because it breaks it up for the eye and gives it something to “focus” on. And don’t be afraid to use plenty of white space along with your text. Break your text up into small chunks separated by plenty of space, and you’ll make your content easier to read.

4. Put a site map and some article “teasers” on your first page to encourage people to click through to each “teaser’s” article and read more. (Site maps are also good for spiders as they crawl your pages, which in turn can increase your rankings with search engines.)

These are the four easy steps you need to implement to increase page views and get targeted website traffic to stay on your site long enough to get your message.