by Zou
The music industry today has reached a bottom. From the beginning of 2008, there is no fire in a song, not a newcomer to break out of the market performance across the board to shrink, record companies go out of business one after another layoff, the gradual collapse of the industry as a whole is facing.
And the record business which is the environment of the wireless market, has become a super large-scale casino corruption. Make cash now in the wireless is not the directions have been encouraging this stupid recital a very naive concept of the. And brush on the register, joined up, mass, but anecdotes we did not discover about these periods, counts on the connection between operators, the connection with the recital itself has not been.
Of course, the tunes market will not ever depart horrid so promptly and now the dawn, accompanied in by the end of 2008 restructuring and 3G operators certificate distributed by China Mobile, Unicom, the three greatest telecom operators. At present, the new telecommunications and the new Unicom tunes in re-building podium, telecommunications podium for the Central Conservatory of Music just to whole the tendering physical exercise to acknowledge a new performances support financial gathering, China Unicom will be May 17 in Japan Telecom to launch 3G tunes enterprise and a new tunes platform. After the three operators will be the three greatest tunes podium to retain services in able-bodied competition.
The reorganization of the operators do not have too high expectations
3G high expectations for the music business, many people suddenly into the sci-fi fantasy like a better world. But I am sorry, 3G is a step-by-step arrival of. In the new music platform for operators also need a long-building platforms and business, there are a lot of detours to go and many problems to be solved. Mainly internal system operators and officials of the limitations of ideology-based, together with the Central Conservatory of Music platform of relations with the provinces to deal with branches, as well as technical issues such as public relations. Let the music industry these are also going through a painful and long wait for the process to get to dawn. I personally estimate that the need for “fixed-line operator of the proposed platform for the development of music” more than 3 years, many music companies are likely to starve to death waiting for the road.
Therefore, if the wants on the operator who then attached to a digital melodies, how is a dead board. But not ever one day the street, melodies, digital melodies output market, not just wireless melodies enterprise, it will not be overridden by one operator.
Previously, the primary tunes enterprise operators, the users and seaport accusations are operators. All SP’s selling, are in addition commencing to the end customer is the operator. Internet tunes paid as a effect of constricted means and piracy troubles have not improved. Previously, nine days, Whale Music, for instance bona fide subscriber foundation as a effect of tiny paths do not have the monopoly, users do not have the supplies, so struggling. However, there are some portable handset tunes enterprise do financial gatherings and Internet oversized creatures, they have the monopoly operator of these superiority, users not only have tough supplies and seaport accusations, and there are some superiority of the new operators not available. So it is with the operators against the tunes business.
3G music market is still full of variables
Many persons believe that 3G is the telecom operator’s 3G, in detail, this is a mistake. Because new expertise is habitually a insurgents, not only to subvert the adversary, but furthermore to subvert their own. 3G expertise is a double-edged sword, and even may be carriers of the gravedigger. 3G operators in the development of new enterprise, but furthermore opened up a Pandora’s Box and out of command, the preceding operator shut natural environment will be tattered a large gap, the future is wireless Internet mesh and online integration stage, operators will be apprehended earlier or subsequent, open the quagmire of the Internet.
Digital music from a dominant operator in this situation will soon be broken. As a result of the current operators and the ring CRBT business has been done in the progressive death of more than 80% of consumer income is passive users (bound), take the initiative to consumer users CRBT estimated less than 20%, This shows that the ring tones have been Like with the stock and real estate is a big bubble, and the bubble will eventually burst day. Therefore, operators may soon be wireless in the traditional music business is facing drowned. Future trends in the music business is a music download, download full-song era rules, not the scope of the operator controlled. Therefore, once the operators ringtones polyphonic ringtones old business bubble burst, and the new full-song download business is not no stronger and stronger. Then, in the new open environment of 3G, operators are likely to appear a total slump in the music business, the user most of the loss situation.
The future of the tunes enterprise will be a one-stop results, embracing wireless webs, on-line Internet, a type of handheld inventions (mobile handsets, the Internet) and so on. To users who can without difficulty tap water as the provision of tunes enterprise, that is, “everywhere in the music,” then the market who the champion is.
The three most promising music company
We let us not refer to the “hardware + platform” model, Apple iTunes, their force in China will take some time. Tencent also let us not refer to such a huge user of the company, because of it has not completely genuine, and the music business is tied up and other form of business. Of course, let us not refer to this kind of piracy site Baidu.
We summed up the three most promising to do genuine music business. They were introduced just before a period of genuine music search download google, Sina music library, as well as Nokia. The three not only have the powerful resources of users and operators to users than high-end, higher brand loyalty; they are not only the music business as an important strategy, and a better understanding than the operators of Internet music this new knowledge of business operations.
When the Internet oversized and portable handset oversized has in addition draw close in to put to death time, users are not operators, or even thieve from the hands of the customer operator. Operator is a monopoly of the statutes of blocked and open statutes of the Internet will sanction operators of considering taken by surprise. With the 3G wireless technical knowledge, phone accusations will ultimately be more and more highly charge, and even tended to be free, operators will be the matching as QQ, minimal services free, relying chiefly on value-added services and fees. And value-added services in the most minimal of enterprise is tunes, so the key in the tunes enterprise, operators will be changed by these Internet marauders and portable handset oversized connection attacks, which on the total telecom development into the invasion.
Not only is each of the three, the last two years has been broadly rumored, Apple iTunes, Wal-Mart, Motorola, and numerous other monsters in the layout of the Chinese melodies market, but time did not completely mature. Now, nations in the world is pledged to reinforcing the defence of thoughtful house, copyright and started to fix the Internet market, as well as 3G and other new technologies to accomplish step-by-step, the opening is ripe. The future of digital melodies market, and the entire telecom market will gaze very different.