It’s difficult to establish a niche within the External Service Provider (ESP) industry with competition on the rise among ESPs. Having an excellent plan and a keen sense of market needs and what the competition is doing is essential for a good data center company to have a chance.
Within this tight market you have competitor specialties that range from data center outsourcing to enterprise application outsourcing. Listed below are a few others.
Manufacturers of traditional equipment such as IBM and HP
Software development companies such as Oracle and Microsoft
System integrators such as CSC, SAIC, and Northrop Grumman
Dotcoms such as Google and Amazon
Telecommunications firms such as AT&T and Verizon
With some of the competition listed above there are some innovative data management companies who have found their niche in tailoring to the needs of the customer. They have not overlooked the little guy, yet they have unique accommodations to compete with larger data management companies. Many customers that are in the market for an ESP have mixed feelings towards larger ESP companies. Although they feel the large ESP companies may have well established practices and could provide better service; they don’t feel as though they will receive the needed support because of there small company size and lack of clout.
An emerging development in the ITO landscape is the practice of multi-sourcing or using several ESPs simultaneously. Rather than settle for the one size-fit-all approach offered by most large vendors, customers that multi-source are able to choose any combination of services or ESPs that best suit their needs. “Megadeals” are often the most common option of integrated outsourcing solutions; however, many organizations are now opting to sign a series of smaller deals with multiple ESPs. While his approach requires more management oversight by the customer, it offers the benefit of enlisting the services of “best-of-breed” ESPs.
Outsourcing permits data center management to perform all tasks, with full operational responsibility and ownership of the assets. Customers benefit from the large assortment of ESPs to choose from as they look to effectively use their resources. A growing number of organizations are choosing out-tasking, or selectively outsourcing specific functions, over a pure outsourcing model. Alternatively out-tasking allows an innovative data management center to perform partial infrastructure management functions, while the customer retains overall control and ownership of their equipment and applications.
This no longer becomes an “either/or” proposal, for the client to realize meaningful returns. The growing assortment of selective out-tasking services means today’s buyers can evaluate the business benefits of various outsourcing alternatives. The criteria for selection will include availability of personnel, current data center infrastructure and efficiency, investment and future upgrade requirements.
An innovative data management company has to stand out from the crowd with the market competition as stiff as it is. Cost, unique service offerings, and advanced technology are some of the obvious differences. If a company is able to offer all three they will probably be quite competitive with the competition.
A company that can offer the aforementioned items and add to the list of benefits will definitely gain market share. An innovative data management company that could offer a feature-rich infrastructure, makes proactive technology upgrades, and has the flexibility to implement changes such as adding new connections; upgrading bandwidth and deploying new hardware faster than the competition has the chance to oust the competition.
