Online reputation management or to put it another way, the art of making sure that bad news gets buried and lots of lovely good news rises to the top and masks the bad.
This practise is being used more and more not only by the rich and famous, but by the not so rich and the not so famous.
It is becoming almost commonplace to “Google” potential business associates or partners, therefore if people want to tarnish your reputation for whatever reason, they will most likely get a page ranked in the top Google results page for the search for your name. This could happen without you even knowing.
In these technically minded times, the Internet is always bubbling with information and the sudden popularity of things like facebook and my space means it’s simpler for a ticked off customer, journalist, even lover to damage your reputation should they so wish.
This is where the top SEO companies such as ourselves come in. We can in some cases remove some of the unflattering material (although this is very difficult to do) and then we bombard your name with more suitable content, blogs, websites articles etc and then promote them into the top listings.
What this effectively achieves is that as the SEO magic is worked on the positive content and it moves up the search engine rankings, it will push the unwanted material down to where far fewer people are ever likely to find it.
A search in Google for Kate Moss will show that she has recently had her name cleaned. As in the listings all of the more salacious stories about her are on the second and third pages and the top ten results are filled with only positive listings. In light of her recent news worthiness this would not be the case if the results were ranking completely naturally.
Bad news travels much further and faster than good news, everyone knows that, and Google is no different, so it is essential to have good information about yourself out there, ready for if this ever happens to you, or as a precautionary measure.
