There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.

You can get great results with just onsite optimization on its own but the effects tend to be unstable and not effective long-term. To get top results you will need to do a lot off offsite optimization as well.

Top onsite SEO tip: change the page title

Believe it or not the changing the page title is one of the most powerful onsite optimization techniques you can do. The page title is what appears at the top of a web browser on the left hand side. Visitors to your website will not usually take much notice of your page title because it is not shown on your page. However, search engines take a lot of notice of the page title.

If you have never seen what a <title?</title? tag looks like within an HTML page then simple open up the page source and take a look at the top of the page. To view the page souce, the easiest way is to right click on the page and select view source.

You will find the page title inside the <title?</title? tags usually within the first few lines of the HTML code. This is an example of an HTML title tag : <title?This is my page title</title?.

Search engines are very focused on page titles because it is like the title of a book – it tells you what is inside. By paying close attention to the page title you can move your ranking up considerably. The other day we could not get a client to rank for a specific keyword – we had overlooked adding this into the title (we are ranking clients for many keywords) and then the next day after we got the page reindexed by Google they moved from the second page to the first.

The trick is not to dilute your page title with additional non-keywords. Do not add words like in and the, and other filler words. The closer you can get to the pure keywords the better.

For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Alternatively simply use: <title?Earth Worms</title?.

If you have multiple keywords only use 2 or three uttermost or again the focus is diluted. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? – never use filler words like ‘in’ and ‘the’.

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SEO or Search Engine Optimization is a very efficient way of promoting a website, which is made use of by several companies to increase the sales of their products or services through the internet. This technique has several advantages and its awareness would help you run a successful online business. Any experienced SEO consultant will assert its benefits and efficacy.

SEO entails optimizing a website by taking care of some onsite and offsite factors to make the website search engine-friendly and thereby increasing traffic. This means that SEO has a very wide reach, as most users who use the internet also use search engines to search for information.

Conventional marketing techniques have a restricted reach, while large-scale promotion needs investment that small or mid-sized firms cannot think of making. But SEO assists you to effectively promote your products and services to a global consumer base via the internet.

SEO provides effective marketing at a much lower expense than traditional marketing, which normally involves a very high acquisition cost for each customer. Besides, this method enables you to both promote and sell your offerings in an economical and easy way by means of online sales, without the firm having to spend on setting up an offline retail outlet for the purpose.

It is a proven fact that SEO is a far better means to generate a positive response from potential customers than several other available methods. The reason is that prospective customers who visit your website because of your SEO efforts were in all likelihood already looking for something related to what you offer, which means that they will be prepared to give your goods or services serious thought. Besides, as this process is quite straightforward, free from any fancy advertising gimmicks, and is a noiseless means of product promotion, prospective customers find your online products or services more credible and trustworthy.

Another important feature of SEO techniques is that they assist you find out the well known keywords that find place in a consumers’ vocabulary. This will give you a good idea about the preferences of the prospective customers, which will help you in effective product placement and in adopting improved SEO methods.

Expertise in SEO comes only with experience; but, companies providing professional SEO services are always there to aid you in successfully enhancing traffic to your website. You can be certain of a fruitful online business venture with a seasoned SEO consultant by your side.

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Sometimes it’s just the tiniest of things that can make a Massive difference with SEO ranking results.

Here are three small things that will make a Massive difference if you apply them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If we were going fishing as a professional, we would do one thing before we throw our nets into the water, we would KNOW that there are fish there to be caught! A professional fisher person does not throw their nets into the water BEFORE doing a radar scan to check for fish. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is fishing, this is common sense.

When it comes to a more abstract world like SEO occasionally we forget every-day sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a word we are choosing to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker account (they also have a free tool as well which is good). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of the tip is not to fish were everyone else is fishing! This makes logical sense but often forget that it’s best to fish were there is little or no competition! So look for keywords that not may people have content written for but a lot of people are looking for.

Page title is everything.

In the SEO world the page title is the ‘secret weapon’ of the master ranker! Here is one thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimization point if you want to optimize a page/blog entry for a particular keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not try to over do it of course! More is not usally better in the SEO world.

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There is only one meta tag that most search engines use – the description tag. It is not ordinarily used for SEO ranking purposes, but it is ordinarily used (including by Google) as the text on the search results listing.

The content of the description tag is used more often than not by Google when it displays the results pages for a keyword. It uses only the first 156 characters though so make sure if you are using it to check the length of the text. If you do not check the length your text will be truncated and it will look funny.

So when you use a good description and a search engine uses it then it will help your click through rate. If your description is attractive people will click though more.

The meta tags should appear in the head section of the page between the head tags.

Google is a little rascal when it comes to using or not using the meta description tag. When it does use it you can have full control of what is exposed to possible visitors but it will often vary what it uses at will with sometimes it just plucking a piece of text from your page.

If you want to control what Google displays then the very first 156 characters of text on a page should be highly controlled because if it does not use the description tag it will use this text.

If you have a flash site or just use images with a little text, you have a problem! We have seen Google pick up the alt text from an image and display this when it didn’t choose to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully chosen characters (including spaces).

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WordPress is one of the leading Search Engine Optimisation enhanced blogs that you can choose to use. It is a world leader. It is simple and easy to use, looks good and above all is 90% SEO ready out of the box.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for Search Engine Optimisation reasons compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your web site but they are confusing from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your physical website. Moving a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good tips on how to do this.

One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be seriously affected after you have added your blog content.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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To anyone hearing it for the first time, search engine optimization (SEO) sounds much like a marketing gimmick used by professionals to sell out their sites. But it’s not as complex as it sounds. Once you understand the basics, it becomes quite easy to apply. Learning the basics however, takes effort, will power and creativity for consistency in flow. SEO makes it easy for search engines to find your site. With adequate usage of the right keywords/keyword phrases, it’s easy to find your site on most search engines. Use keywords that are popular among the browsers of information in a particular category and your site will get more traffic than it would if you had used other methods of advertising. Other things that make up SEO besides using keywords include getting links and creating good content.

Using Keywords and Phrases Now that you have excellent articles, you still need to use the needed keywords for SEO to take full effect. Revise through your articles, inserting the keywords and keyword phrases that your visitors are likely to key in when using the various search engines. List down all the keywords related to your website and try searching them to see which ones appear more frequently in the search results. If a keyword appears frequently, it means that it’s competitive. For a new site, avoid such keywords as they may not build you much. Use the not-so-popular ones instead so that you get an advantage over popular sites which don’t have these keywords.

Getting Links Application of SEO skills alone is not enough. You need backlinks to improve the overall ranking of your page. You can exchange links or post your links on popular blogs and forums. Market and distribute your articles to many different sites. This way you can easily get linked. The more links you have the better it will be for you in the long run.

Creating Good Content While creating good content requires no specific SEO know-how, it is key to great SEO. It is very possible to apply SEO techniques without knowing it if you write good content with unique and interesting content. People will be attracted to your site if the content is good enough for them to read. To see how true this is, use keywords that are related to the theme of your articles to search for your site and the site may just pop up!

More Tips Do not limit SEO to your site alone. Use it in all your marketing campaigns, including when writing articles for directories. Create good content, use keywords evenly and include a link to your site at the end of each article. Other than the traffic the good articles fetch, you will be able to direct more traffic to your site through the link. Apply the above tips in the given order to a new site you are creating and watch the impressive progress you make. You can use them in combination with other marketing strategies for greater impact.

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SEO copywriting is a growing field of freelance writing. Many people however are starting out at entry level paying gigs for about $3 per article. You don’t have to settle for this rate though, especially if you are a good SEO copywriter.

The following advice is for both new SEO copywriters who may be starting out, as well as more experienced ones who might be struggling to find those high paying SEO writing gigs. You should always keep the following two things in mind when selling yourself for SEO writing jobs.

Look for Your Own Clients

This is one of the best ways to land that profitable job. Many freelancers start out by responding to ads on sites like GetaFreelancer or Craigslist, where there are many jobs of this type, but most of them are below pay grade and the competition is much greater there.

If you do end up getting one of these jobs, and you consider the amount of time it took you to search for and land it, you will find that you are only making pennies per hour. No, thank you.

By selling yourself directly to firms, you have two very distinct advantages. For one, there is less competition and secondly, you get to decide the caliber of the client which takes us to the second tip for landing the high paying gigs

Target the Profitable Companies

Many posters on those job boards are looking for quantity, as opposed to quality. These companies look for copywriters who can complete ten or twenty articles per day at $3 each. Even the fastest copywriters can’t turn out this many articles in one day while retaining a high quality standard.

SEO copywriters should target the most worthwhile companies, for example, the ones who care about their own image and brand. These clients are the ones who care more about quality. Who are these companies though, you ask? High end web design companies, advertising agencies and internet marketing firms are just a few.

If these companies think ahead to the long term goals, they realize the help needed with the marketing effort and go out and hire ad agencies internet marketing firms or web designers, and won’t try to cut corners with the basic fundamentals of this – which is professional SEO writing – because they know they will have to spend money to make money.

If you do try to turn out a keyword stuffed poorly written SEO article to them, they won’t accept it because it’s not what they are looking for. They need quality work for their own marketing efforts and to get it, they have to hire quality SEO writers who are professional and produce work that reflects this.

There is plenty of work for professional SEO copywriters. You just need to know how to find it.

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SEO is a tremendously specialised sphere of internet marketing. There are a lot of asserted experts yet the proof of the pudding comes when a business can consistently rank different types of sites from different industries in different search engines. A top flight SEO business will have a range of skill sets available in its team if it is to be successful.

However, training is very distinct. Someone that is great at generating results may not be good at transmitting to others how they can get results.

Many SEO trainers are hands on SEO optimizers and they do not have a professional IT training background.

Here are 5 tips to take note of when selecting a great SEO training business.

ONE:

Ask the SEO company if their trainers are SEO professionals as well as experienced IT trainers. Do they have the ability, know-how and skill to deal with people in a classroom situation so that the trainees can fully gain from their SEO skills?

TWO:

Does the SEO trainer have practical hands-on experience of ranking numerous unique types of websites on Google, Yahoo and MSN – can they show you the results! Or is the trainer a script instructor – they learnt from a book all the theories but have not learnt the hard cold facts about SEO in the SEO ‘jungle’. Will they be able to contribute to the table the help skills to solve YOUR problems on YOUR website? It’s a simple issue of asking.

THREE:

What technical background does your SEO trainer have? Have they an extensive web development background so that they can cover all the core areas that they need to help you rank and learn about ranking your website. A top flight SEO expert teacher should have 2+ years’ web development skills in both HTML and programming languages combines as a minimal.

FOUR:

Does the training come with any follow-up support? Like all training – on the day everything is easy – after the course when you get back the story is different! What after training support is offered by the SEO training company in writing so that you know you will be able to integrate your training effectively.

FIVE:

What is the company’s current ranking on Google? Have you checked what their current ranking is for keywords like SEO, SEO training, SEO services etc? If they are not on the 1st page or the top of the second page in the local Google site then maybe they are doing training too early before they have established themselves properly. So go check their rankings right away or just ask them!

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WordPress out of the box provides basic management of the main SEO meta data. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to alter the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack provides for you to change the most important page components – page title and page description. It also allows you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google ended using the keywords for page ranking in the early 2000′s.

Page Title tags

This is the No1 SEO element to manipulate. Always make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.

Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (

Just like with a book the page title of an HTML page is the most important element. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to extend to cover 2 or three keywords we have found that you can still get solid rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

Even though it is best to keep the page title just to the keywords you want to rank for, if you are a branded business you will also most likely need to add in your business name so that it shows up on Google in your listing.

Page Descriptions Meta Tags

This element is NOT used by search engines for ranking purposes. However, virtually all search engines will use this in their search results so it is important. We have discovered that Google will use the description most of the time. We have not yet learned how it resolves if to use it or not. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue seeing there is no content. This is one reason why you should always add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.

By having a good description it will increase your click through rates because the text will be more appealing to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to 140 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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Search Engine Optimization or SEO is an effective way of enhancing the traffic to your website by making use of certain strategies to rank higher on search engine results for specific keywords. With the arrival of the internet and its increasing popularity and complexity, people are increasingly relying on seeking information through a fast internet search. Thus, search engines have become a significant source of traffic for a large number of websites, and SEO is now very important for the websites’ success.

As a number of new websites are emerging everyday, to be able to stand out from the crowd you have to rank higher in search engine results. All popular websites receive more than 50% of their traffic through search engines, which shows how essential SEO is for fetching visitors. In fact, without a proper SEO strategy, there is very slim possibility that you will be able to achieve success on the internet.

The first thing to take care of in SEO is content optimization of your website. The use of relevant keywords at an appropriate frequency in your website’s content goes a long way in making the website search engine optimized and helps in increasing the search rankings of your web site.

Link building is another extremely essential part of SEO, wherein you seek incoming links from other sites as an indicator of your website’s popularity, which will then improve your search rankings. The most important aspect to keep in mind while building links is that you should pick sites that are concerned with your sphere of activity. If the search engines feel that links between your website and others have been dubiously built, it could have a negative impact on your search rankings.

It is essential to understand that SEO is not a one time process but an ongoing one. Your work does not end at merely creating a website and optimizing it just one time for search engines. Do keep in mind to constantly reassess the website’s content, what ranks search engines have given to the important web pages of your site for particular keywords, and if the inbound links are still active. You must continuously adopt measures to enhance your website’s search engine ranking in order to guarantee steadily increasing traffic.

Given the fact that SEO is so essential for any website, SEO training becomes equally important as well, as you need to understand the subtle details and ways of executing them. Many firms today offer SEO training for you to develop a search engine optimized and successful website. Learning SEO from veteran experts through these services is the most effective way of becoming a master of this field.