When you think of software companies, most likely you think of Microsoft, Adobe, maybe even Apple, because this is the software most users use on a daily basis for their personal lives. However, how many people have heard of Sirsi Dynix, 37 Signals, insidesales.com, or Remco Software. Each one of the four companies mentioned above may not be household names, but in their specific industry of libraries, business processes, sales, and hotels they are king.

If you have ever dreamed of starting a software business, your chances of success aren’t great if you plan on dethroning the huge company like Microsoft. You will better position yourself for success if you do what these less recognizable companies did. They found that the only way to get your name recognized is by targeting a niche, exploiting it, and building a successful foundation on that niche.

Practically every business in every industry uses computers these days, so there is a big need for industry specific software. The hotel and hospitality industry is a great example. Hotel management software is being used to great advantage by the hotel industry to simplify their processes and raise levels of performance. There was a need to implement software that could perform hotel tasks like reservation management, housekeeping and room service coordination, and others. Remco saw this need and developed hotel management software that has been a great benefit to the hotel industry and is quickly making them a leader in hotel management software.

Success like this takes time, but Remco hasn’t stopped with just one version of software. They have kept advancing and have invested a lot of time with everyone from bed and breakfasts to hotels to large resorts to understand the software’s strong and weak points in order to make it better. As they’ve spent time learning about their client’s businesses, they have been able to gain valuable insights as to how to modify the software. Now it does a lot more than simply making reservations and bookings. It includes features to manage spa amenities, address customer requests, and manage other parts of the hotel’s business. Also, the user interface gets easier to use with every software variation, so that the possibility of mistakes is reduced and so the hotel will increase its competitive advantage over competitors.

All Software companies have come about by finding the niche, even the big one. If you keep your eyes open, you can find an opportunity and a large enough market for you to exploit and start building a successful software business.