Internet is probably the fastest and most customary way to communicate with the world. Apart from communication there are quite a number of facilities which can be availed through it and this is what the entrepreneurs of today have identified. Most of them are concerned about the online presence of their businesses as this will help them target the visitors from all over the world increasing the sales several folds.

Now in order to put up a site, you will need a reliable server which is provided by the web hosting companies. Various packages and types of hosting services are available in the market from which you should select the one fitting into your requirements and budget at the same time. A fast functioning and active website is one of the major secrets to a successful business and this is possible only when your site is located on a responsive and secured server.

There are different types of web hosting options including the FTPs, ASPs, Resellers and few more. Now this is not easy for a business owner to know all pros and cons of the server and web hosting facilities provided by the companies. The best way out is comparing the facilities provided by all the companies which in itself is a tedious task. Hence the easiest possible trick is to rely on the authentic web hosting reviews. As a consumer it is essential to know what the general market rates are and what exactly you are getting from the hosting company. The bandwidth, disk space, maintenance and other aspects should be absolutely clear in front of you so that you can make the best choice. Moreover all the web hosting companies claim to be the best in the market which confuses the users to a great extent. This is where the importance and utility of the web hosting reviews lay.

It is best if you can refer to the hosting reviews which are written by the users. They are more helpful because they are written by people who themselves have used the service and ended up with an opinion that is genuine and reliable. The reputed review websites will provide you with a list of web hosting companies that are popular in terms of service and cost-effectiveness. You can judge them on the parameters of facilities, prices and after sales service. On the personal reviews, you will know if someone had a bad experience from any particular company. Often it is observed that a hosting company, which is preferred by one user is not suiting another as the requirements of no two companies are the same.

In short it is always advisable to make informed decisions and not the hectic and biased ones. You should do a lot of analysis and research before choosing a web hosting company as it is going to affect the efficiency of your website in future. The web hosting reviews are widely used by careful entrepreneurs as a full proof way to make an absolutely correct choice.

Anand is a webmaster for Web Hosting & Web Hosting India visit: hosting.b4uindia.com

As the world is being entangled up into the web of internet more and more individuals and organizations are increasing their demand to occupy some space over this wired world and keep their pace updated with the technology. Web hosting service is actually the means of providing websites to such vendors which is easily accessible through internet. These service providers give internet connectivity as well as some portion of their servers to be used by these clients. The prime area of concern of such companies is to provide web services, maintenance of servers and providing server space.

There is a plethora of services which are provided by such vendors to the clients. The most simple and popular one is the webpage or hosting at a small scale in which files are uploaded using File Transfer Protocol (FTP). This service is provided free by most of the internet service providers. The world today comprise of people from all trades and walks of life. So it’s not always necessary that everyone need the same degree of www usage as others. Therefore web hosting service is also available in vivid formats and people can choose as per their degree and mode of requirement.

Most of the web hosting companies prefers shared hosting in which you are not the sole user of that particular web space. Your content is shared up by other users who are also registered to that web hosting company. The overall maintenance and managing work of servers comes under the web service provider. This type of service is also known as mass or virtual hosting. Shared hosting is quite easy at pockets and is dear to web service providers because of its working efficiency.

The next face of this service provider companies is dedicated hosting that is one dedicated completely at your service. It is secure and the user gets high speed connectivity to internet. The resources are allocated to a single client and there is no sharing of the assets and equipments. As per the requirement of the user the companies comes out with varied and attractive hosting packages based on different bandwidths and amount of storage space. Root server hosting is the next turn of the screw in which the user gets the root control of the services he is using.

Such hosting service provides uninterrupted network connectivity, reliable infrastructure and higher degree of security. Reseller hosting is another type of web hosting in which the client wants to take users under him. Such type of hosting is ideal for entrepreneurs and business establishments who have to manage their own customers. The term reselling is indicative of the fact that the services of a company are resold under some brand name after the contract.

Anand is a webmaster for Web Hosting India & Windows Hosting India visit: hosting.b4uindia.com

There is no point in building a website unless there’re visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Alta vista and so on. And so, by designing a search engine friendly site, you will be able to rank without problems in search engines and obtain more visitors.

Major search engines use programs named crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you wish to make your site indexed easily, you should avoid employing frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult|challenging|hard|trying|not simple for users to bookmark a specified page on your site without utilising long, complicated scripts.

Do not present necessary information in Flash movies or in images. Search engine robots may only read text on your source code so if you present vital words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is with reference to and whether or not to index it. By using meta tags, you are making the search engine robot’s job simpler so they’ll crawl and index your site more frequently.

Stop utilising wrong HTML tags like font to style your page. Use CSS (Cascading Style Sheets) instead because they’re more effective and streamlined. By employing CSS, you can eliminate redundant HTML tags and make your pages much lighter and speedier to load.

If you are looking for products which talk about making affiliate money through automated online services and products, Autopilot profits is a series of videos and e-books written by Ewen Chia which will help. You will also get some software free with the e-books and videos, which allows a turnkey installation of e-business software.

There are four things which you need to focus on in order to create a successful affiliate marketing business:

- a targeted niche market to sell to.

- finding something to sell in that market, namely a product or a service.

- finding a strategy to sell what you are trying to sell.

- a way to automate the development and sales process as much as possible.

Autopilot Profits presents a step by step system to make money in the shortest possible time. The system gives you only the important information that you need to start making money right away and eliminates the filler seen in so many other programs.

Autopilot Profits shows you concrete information which you can actually use instead of vague guidelines and empty promises. It shows you how to avoid the mistakes commonly made by startup internet businesses and give you only the facts you need to make your internet marketing venture a successful one.

The four steps listed above are simpler to find and utilize than you might think. First, you’re going to need to find a niche where people are looking to answer questions and solve problems about a specific topic. This e-book and series will teach you, just that, how to find a specific market to target. This is probably one of the most essential business skills to pick up, because if you don’t know a market to target, you won’t know what kind of product or service to create in order to make money.

When you find a good niche market, the next thing you’re going to want to do is figure out what’s needed. This e-book will teach you how to do just that. Determining what kind of product to make can make the difference between being profitable and not selling a thing. Now, you’ll want to find a product that’s very hot, something that everyone will want to buy. You don’t want to create a product or service that is only lukewarm, because you’ll wind up making only lukewarm money. If you’re going to expend a lot of time, creativity and energy, you’ll want to make the best product possible that everyone wants.

The penultimate objective of the Autopilot profits system is that you are taught how to market exactly what people want, in a manner that will generate sales for you. Knowing how to market is extremely important as otherwise even with a great product and high demand, you won’t be able to make profits.

You are also taught how to automate business processes so that your business runs by itself, requiring minimal intervention. And all of this can be achieved at a mere cost of a hundred dollars. This amazing program can be setup very easily and requires almost zero prior technical knowledge. And it works every time without fail as it is a tried and tested method. You will soon be a very successful person with this program so don’t hesitate to get it now.

A website pertains to a compilation of web pages that may be essentially accessed through a software package,ordinarily known as a web browser(one example is the http on the net ). These pages,which are inevitably and basically documents that are in the HTML or xhtml format(HTML stands for hyper text markup language ),are accessed from a ‘common root url’-or the website’s homepage(as most persons recognize it ). From this homepage,the visitor/internet user may browse or look through the whole website either with the use of the hyperlinks or the urls of the dissimilar web pages.

Viewed on computers and other gadgets that are available and capable of connecting with the net(suchlike pdas and cellular phones ),websites may be grouped into numerous types,contingent upon their use or the services that they offer. Many of them include:

Archive site- maintains and protects electronic contents for posterity

Business site-promotes a business or a service.

Commerce or ecommerce site-offers goods that are purchasable.

Community site-allows persons with affiliated and alike interests to communicate with one another(either through chat or message boards ).

Database site-searches and displays a peculiar database’s content.

Development site-provides selective information and roots that are affiliated to software development and web design, among others.

Directory site-holds broad-ranged contents that are normally grouped into categories and subcategories.

Download site-allows users to download electronic contents,suchlike game demos and software.

Game site-provides a ‘playground’ where persons meet and play.

Information site-holds selective information or content that have the only purpose and intent of informing visitants(not for mercantile intents ).

News site-dispenses or distributes news and commentaries(alike to an data site ).

Pornography site-shows pornographic videos and images.

Search engine site-provides common data and serves as a ‘gateway’ for other sites and resources(may likewise be a web portal site ).

Shock site-shows images and other means and materials that serves to offend readers.

Vanity site-a personal site that is run or maintained by somebody or a little group,the contents of which may be of any data that the site proprietor wishes to include.

Blog site or blogs-registers online readings and posts online diaries or discussion forums.

Wiki site-lets users to collaboratively edit the contents.

yahoo! Is perchance the most notable example of a truly big website. The most accomplished and widely-utilized website,yahoo! Is a combination of the dissimilar types of sites- it is a directory site and a search engine site, among others.

Because of the enormous(and distant and diverse)amount of data that it holds,the yahoo! site map is an exceedingly useful feature in the yahoo! Website.

A site map is a web-page that lists the whole pages on a web site. coordinated in a hierarchical fashion,site maps may be in textual or visual form(a diagram or an effigy ).

The yahoo! site map serves as a blueprint for the yahoo! Website. Similar to a book’s table of contents,the yahoo! sitemap makes it easy for visitants or users to find personal and particular data or pages on the yahoo! Web site without even having to browse some pages,because the site map gives an overview or a visual profile and outline of the yahoo! Web site,with every section provided with active links to enable the user to directly move to a personal and particular page.

In addition,the yahoo! site map allows web developers to place links from all over their sites,making it easy for search engine robots(or engine spiders)to find these pages.

Because the yahoo! site map improves the search engine optimization of a site,this feature may be regarded a worthy tool for online venders,whose function and purpose is to stimulate and direct traffic to their web sites.

Note, nonetheless,that the yahoo! site map may only give you the ‘basics’. Because its crucial for web venders to ‘rank high’ on main search engines,an in-depth and efficient web promotion campaign that promotes your web site is likewise very much necessary. Below are many search engine systems to follow:

1. Write a descriptive page title at the top of your web page that fends off ‘filler’ words like “the” or “and”.

2. comprise descriptive keywords on your home page,along with your business name. This is called “keyword prominence”.

3. Include a description meta tag at the top of the web-page. This pertains to the sentences(1 or 2 lines,with a maximum of around 255 characters)that describe the content of your web-page.

An indispensable tip you must not forget from time to time is that individuals visit the site checking out for a heap of selective information. These surfers are hungry for information. Once they found things useful for them in a site they would unquestionably visit it from time to time.

The reason why site maps are necessary is because of its usefulness in letting the surfers understand the site program and plan and consequently,speed up the way to go to what the site are going to be showcasing. This is a location of the website produced where the main theme of a internet-site may be visible to a surfer or visitant. These visitants can pick out the link to where they want to surf with just a touch of the mouse.

Here are substantial key pointers of a good site map,which assists visitants at finding selective information more readily on a internet-site:

The site map should be the simplest page on the web-site. keep the name “site map” so those visitants won’t be having a hard time on the lookout for it. at all times refrain from “dynamic” site maps. Those in which the visitants must find their way effortlessly to get hold of selective information. whether or not the site map is list of text links,use the title attribute of the anchor tag and include keywords inside it. putting a sentence describing the page contents under the link for that page on a site map is at all times good. it need not be the necessary navigation on the site it ought to supplement it. it’s very good that there is a link to the site map page and all pages ought to carry this link. The site map link may be grouped and combined with other links in the main menu on the internet-site or placed at a point on the webpage from which is it distinctly seen. other indispensable components on a internet-site ought to supplement site maps. as an illustration,the link color for visited links should be dissimilar from that of not yet visited links so that visitants have a good understanding which pages they have already seen and therefore,save time.

In addition to the vantages a site map showcase to “living” surfers,its likewise substantial for robot surfers from search engines. As a web developer you should be aiming at getting all visible pages on the site found in the search engine database. As expected a site map,ought to carry links to all pages,its an ideal thing to submit to search engines. submission of the site map to a search engine may aid in making all web pages indexed speedily by the search engine. I can be wrong since I have no information to help point out this, but it just seems lawful and logical. Nonetheless,on a similar note,there is still a limit to complete details that a search engine could provide a visitant. As an illustration,if there is a page which is not found in the directory program of the website,it would not be detected by search engines. With this in mind,another prominence and importance of a site map is that it tells the search engine immediately to go to a specific page instead of scouting through the links.

Two inevitable questions:

1. Will the website appear as it was penned and planned even for robots?

2. Are the pages scientific and precise and efficaciously designed? Having a site map helps the creator in planning the site before he may even commence creating it. Once the pages have been decisive,the entire thing becomes simpler and the web pages designs are effortlessly matched to the creators ideas.

There are five indispensable tips in crafting a good site map:

Good site have to-have;

1. The logo should be linked to the website homepage.

Good site have to-have;

2. The site map have to be placed either on top or on the upper left,below the header. Unless everything is in order already and certain when it comes to the design,never attempt to change or make changes for a while.

Good site have to-have

3 There have to be a congenial way to go around to search the web-site. do not place the site map in folders that differs from one page to another,like if it is placed horizontally on one page,it should be placed horizontally on the rest of the other pages. Nonetheless,the case differs if it’s a navigation strategy for a homepage. This could differ in homepages.

Good site have to-have

4 Additionally,the logo of the homepage had better be linked with a home or any equal sign for easy work around or navigation. There ought to likewise be a contact us, about our site pages to be visited.

Good site have to-have

5 The golden rule for a good site map is that the number of a visitors clicks had better be leading him each step of the way to go and not jumping to other pages. its required that the move had better be as easy,authentic and above all,very user-friendly.

Small business owners may not have the resources to invest heavily in their web presence and finding solutions to problems can be like finding a needle in a haystack. You know something’s wrong but don’t have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don’t know what kind of traffic you’re getting? You maybe should keep reading if you want how to improve your website.

1) The first problem that most run into with their business online, is generating traffic. Just because you spent a good amount of money and the site looks really good doesnt mean that anyone knows how to find it.

Announce it to the world by submitting it to reputable directories and sharing your useful content with others on social bookmarking sites. You can even do some link exchanges just to get your site crawled early on.

You need to start by building quality content, and generate incoming links from other sites to help maximize your efforts. After you have completed this you will need to monitor progress through web analytics software. This will allow you to analyze your traffic to and from your site.

2) Setting up your site for failure can sometimes be a bit easier, then setting it up for success. I say that because most sites that are generated today for most businesses already have someone, somewhere, out there doing it already. So if the content on your site, and the product you provide, doesn’t set you apart from your top competitors then you are setting yourself up for failure.

Take the time to beef up your content. Be innovative – don’t be afraid to think outside the box. Use the top competitor in your field as a measuring stick.

Then of course you have to remember to have some sort of “call to action.” This is where you make the potential prospect make a decision. However, make them decide whether or not to purchase the product or sign up for a newsletter. If you only get the latter, at least you can still have contact with them. Just make sure you’re not confusing the visitor on where to go next or they’ll end up on someone else’s site.

Use your web analytics software again to find out what pages visitors are landing on first. If your home page gets the most traffic, make sure there are clear links to your sub-topics. If inner pages are your most popular landing pages, find out if the traffic is targeted.

The bottom line is to always make clear why, and how, visitors can buy your product. Don’t get too cute with multiple steps, options or convoluted language.

4) You have generated traffic but have no sales. This is a good thing up front, because you cant have sales without traffic, and since you have traffic now you need to figure out how to be unique. Before taking the steps needed to be unique make sure that the traffic you are generating is relevant. Learning how to analyze your site with where, when, and how long people visit your website is key to helping you generate sales. So make sure you find out what keywords they are searching, and what content they are viewing.

5. You’re getting relevant traffic but no sales. This problem could signal a technical error or navigation problem with your site. Make sure you thoroughly test all functionalities on various web browsers and systems. Submit test forms. Do a link check to spot possible broken links.

Making sure you have relevant traffic, a unique product, and making your site user friendly are just a few ways to set yourself up for success. Moving away from the web site problems, make sure you also investigate any part of the sales process taking part away from the website as well.

If you’re like many people in today’s economy you may be thinking about starting your own business. Any new business requires a website and websites are only good if others can find them in search results. All new website owners quickly find a need to focus on the search ranking of their website in all major search engines. Search ranking is the natural placement of your site, also referred to as ranking, on Google or some other search engine.

The challenge for all website owners is learning the key factors for improving search ranking. Getting to the top of search engine result is rather complex and requires more than just a quick study. In fact, website owners will spend more than a billion dollars on search engine optimization this year and much more of that on other forms of Internet marketing like pay-per-click.

You can pay for traffic or you can focus on enhancing search ranking across all major search engines. Here are a few search ranking strategies you can apply to your website to improve traffic and build your small or medium sized business for the long term.

After many years of focusing on search engine optimization, specific techniques have evolved that support the need for starting with a well designed website. Design is essential for allowing easy access to search engine spiders and improved readability. These on page techniques include a focus on internal linking, meta tags, and ensuring that keyword density is within a specific range.

Construct a search engine optimization plan. Don’t assume that because you build a website you are going to have top a top search ranking. It takes a website that is built on sound principles as well as a significant effort in off-page optimization. Off page optimization includes techniques for building links to your website from third part websites. The higher the Google PR of these sites, the better your search ranking will be. Be sure to include your keyword phrases in the actual link text.

Make search ranking improvement an ongoing focus. Leaving your search engine ranking to chance is not a good strategy. You must focus on SEO if you are going to make progress and continually dominate search ranking for you website. Follow your plan every day and work that plan until you are in the number one position. Once you’ve achieved your desired outcome, put a maintenance plan into place so that you hold and retain that position indefinitely.

Achieving top placement on search engines is no laughing matter. Those sites listed in the top 2 or 3 positions get the major of traffic. If you’re site is not there, you are not growing your business as large or as profitably as you can. Don’t settle for anything less than top search engine rankings. Begin from where you are. Achieving rankings that you can be proud of does take work, persistence and confidence. Do the right things and you will get to where you want to be.

On page optimization refers to search engine optimization techniques used directly in the construction of web pages. However, it is important to remember that on page optimization is about more than simply search engine optimization, it should be about optimizing the page for human readers. When you do this, you generally make the search engines happy as well. It is important to provide visitors to your website with valuable content that makes them want to come back to your site again and again.

As well as ensuring your website is full of valuable content, it is important to pay attention to your use of keywords. Avoid keyword stuffing as not only does it make your website look unintelligent and unprofessional, search engines have caught on and you will be penalized for over using keywords. The ideal is to use keywords naturally and sparingly. You want to use the keywords often enough to attract search engine traffic but no more than that.

Despite the fact that customary SEO recognizes an ideal of 2-7% keyword density for page optimization, Google has changed their systems to suggest that a 1-2% density may be more ideal (simpler to read). Create a list of the most commonly utilized search words that relate to the subject and subtopics you are using and put them within the confines of your site. Google’s latent semantic index (LSI) will also reward you for the use of similar phrases.

Keywords should not be limited to your page content. It is very important to include your keywords in your page titles.

A search engine recognizes your page content based heavily on the words you choose to utilize in your page titles. Without using keywords in the title pages, one must have many outside links that point to the specific page to increase web traffic.

When including keywords in your titles, place them as close to the beginning of the title as possible but be sure that it is readable. The page title is essential to on page optimization because it shows as the link in search engine results.

Be sure that every page of your website has a short page title using the most important keywords for the page. Keep in mind that search engines will only display set numbers of characters in each search result. Generally speaking, it is enough to only use a keyword once in a title – to use the keyword two or three times is repetitive.

Meta tags is a term you may read about when reading about “on page optimization” but because it was widely abused by spam, search engines don’t acknowledge them. There are very few SEO professionals who continue to depend on meta tags for web page optimization. If you decide to go ahead, make sure you only use meta keywords and descriptions so that these words and phrases show up on the page and are not going to be considered spam.

Links from your site to other related pages will also enhance the popularity of your search engine. Consequently, it is imperative that the links provided are real and sent to sites with similar content that adds value to the visitors.

Page optimization is not that hard to do and it will largely benefit the success you will have with the search engines if you offer to your visitors excellent and relevant content.

If you are an Internet marketer, then you will be promoting a website, whether you own that website or whether it is a generic site promoting an affiliate link is irrelevant.

It doesn’t matter which scheme you operate, the problem is the same -how do you get enough interested visitors to your site, so that, if they want your product and have the money, they will have a chance to buy it, before they get bored and click away.

This is the largest common problem that every single Internet marketer has, and it is called attracting targeted traffic, getting relevant visitors or something similar. All the phrases come to the same thing ultimately. If no one sees your product they cannot buy it or if your visitors are mainly young people interested in tennis, it is no good trying to sell them bird cages.

So, you obviously need as many visitors to your website, who are interested in your product, as you can handle. This means that you need to be highly ranked in the search engines in order that people can find your website. The most popular and most often-used search engine is Google. So, what is the best way get your site ranked highly in Google?

There are millions of books and ebooks on the subject, but without exception, the serious ones come to the same conclusion (unless they were written by self-interested safe-list or traffic exchange owners) and that conclusion is that you need links to your site.

Very few people honestly know how Google ranks sites, but it is generally agreed that the more sites linking to a site the better. This has lead some webmasters to exchange links with each other. This is an easy way to get links and Google can recognize reciprocal links. The best links are one-way links, because it shows that someone values your site enough to want to be associated with it. These are called back links.

So, the real problem comes down to how to get enough back links to your site to persuade Google (and the other search engines) that you run such an important site that they should rank it highly for your chosen keywords, which should be relevant to the content of your website. How do you do that?

Well, there are many strategies such as traffic exchanges, safelists, FFAs, forums and writing articles. To be blunt, the first three are a complete waste of time. I own a safelist and have wasted man-hours on traffic exchanges, all for nought. Posting to forums can be worthwhile, but ONLY if the link on your post is a follow link. If it is not, it doesnt count and most are no follow links. This means you will have to research the forums to find out where it is worth while you posting to (more on this later). That leaves writing articles as the ONLY sure-fire way to get solid back-links to your site based on keywords that are relevant to your site.

So, you write an article on a subject relevant to your site stuffed (but not over-stuffed) with relevant keywords but then what do you do? Thats easy! You search Google for article directories, lists and blogs; sign up to a couple of dozen of the relevant ones or in the related categories and post your article to them.

And that is the definitive method of getting the sort of links you need to get your site highly ranked, so that people can find you and have a chance to buy what you are selling. The only catch is that Google will expect to see new links appearing on the Internet on a regular basis, which means writing and posting time after time after time after time ad infinitum. Or does it?

Yes, it does! But the process can be automated and automation is the key to online success. Set up a proven, successful process and let it run ” day and night: all day and all night! I use a system that helps you turn your article into thousands of variations and posts them to thousands of sites, creating thousands of back-links!

But do not think that these variations are spun! (The industry standard way of creating variations is to use spinning software to substitute synonyms and pseudo-synonyms eg yellowish for yellow in a random way. This works to a certain degree but can produce gibberish too). The system I use does not employ this method, but still produces thousands or variants all written by human hand. Then it sends them to article directories and blogs etc.. Thousands of them. In fact today, there are over 11,000 sites on their list and the list is kept fresh on a monthly basis. Most similar lists are not well maintained because it is so time-consuming. Therefore many contain lots of dead links.

This system takes your article, creates thousands of variations and then posts them to thousands of sites. All with your sites link in the by-line, which can also be varied. But not only that! It only posts your article to lists and categories that deal with sites like yours (based on your chosen keywords) and posts according to a schedule chosen by you: ie 10, 20, 50, 100, 1,000 posts a day, starting on any future date you choose! So, for example, you could write three articles and have the first one go out starting the next day at 150 a day; the second one starting after seven days at 150 sites a day; and the third starting after two weeks at a rate of 75 sites a day.

That would give your site at least 3,000 links in a month or 100 a day ” all for 2-3 hours work! If you wrote one article a day (an hours work) and it got posted to only 1,000 relevant sites, you would have 30,000 relevant links in a month. Imagine writing an article a day and having it go out to 50 sites a day! After 10 days you would have 500 extra links a day: 15,000 links a month! What about three hours work a day (three articles)? 45,000 extra links a month. Plus all the webmasters who would copy your articles to their sites, ezines and blogs. Would that help you sell your product or not?

If you would like to see an example of this systems output, you have already read one ” this article. And if you would like to find out more, follow the link in my by-line attached to it.