If you’ve got a business and have a website for it, you need targeted traffic to come to your website and stay long enough to see what you have to offer if you want to be successful. And, those visitors should also take action based upon what they see and what you want them to do.
The more time a visitor spends on your website, the more likely it is that that visitor will take action specific to what you want. One good way to do this is to entice visitors to keep clicking through the pages of your website. There are four easy ways you can increase page views.
1. Fill your site with relevant, unique, well written content: People are hungry for good quality relevant information and that is one of their key motives for surfing the Internet. If your site delivers the information they need, they will be more than willing to return to it and possibly even recommend it to others. Your content will also get picked up by the search engines, so people will keep on visiting it and your page views will dramatically increase.
2. Keep your copy short and simple: Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!
The information you present should be concise and easy to read. Paragraphs should be short and to the point. It’s a well-known fact that Internet writing has to be shorter than print writing because people’s attention spans are shorter when they surf.
Dont expect them to read a several thousand word article. On the Internet people tend to scan articles for the information they need. They will only read an article from start to finish if the style and content are so good that they cant help but read everything.
3. Use proper highlighting and formatting: The style and appearance is very important. If your website looks dull, with great chunks of hard-to-digest text, people will surf out as quickly as they surfed in.
Carefully done, this type of formatting makes text more interesting to read because it breaks it up for the eye and gives it something to “focus” on. And don’t be afraid to use plenty of white space along with your text. Break your text up into small chunks separated by plenty of space, and you’ll make your content easier to read.
4. Put a site map and some article “teasers” on your first page to encourage people to click through to each “teaser’s” article and read more. (Site maps are also good for spiders as they crawl your pages, which in turn can increase your rankings with search engines.)
These are the four easy steps you need to implement to increase page views and get targeted website traffic to stay on your site long enough to get your message.
